Mary Greene
Business strategist, data architect, and analyst
based in Asheville, North Carolina.
To the sleuths who made it here:
Wow thanks for finding me!
The idea for Well Kept initially came to me as a side hustle that would indulge my neuroses in a healthy way and maybe allow me to build more flexibility and variety into my life. So far it's working. And every day I discover that this work is more meaningful than I'd originally thought.
Data is an asset. And while words like "cleaning" and "housekeeping" may make this work seem perfunctory, data stewardship is what creates and retains the value of the asset. Maintaining your own dataset is a bit like gardening. If you invest the time and care, it can reduce your dependence on any one retailer or distributor and can begin to offer you sovereignty from an extractive system. Plus delicious fresh food.
But anywho, yeah! It's also just nice to be able to quickly address and print 200 Christmas cards or graduation announcements on the fly. And it's nice to set your new intern free in your team's server, confident that they'll be able to find what they need without you sending them the specific Google Drive link for every document. And I'm happy to make life just that little bit smoother for people who have the forethought.
As my relationship deepens with my Well Kept clients, I have ambition to continue growing the business. I'll be hiring and training more real human data stewards and expanding our service offerings into strategic consulting and skills training. And whether you see us as digital housekeeping, data stewards, information architects, or the technofeudalist resistance movement—our ultimate goal is to help you do what you want to do with data you care about.
Thanks for exploring our site! Shoot me an email if I can answer any questions.
Mary
About Mary
Mary Greene is a business strategist, data architect, and analyst based in Asheville, NC. She is the owner of Greene Venture Group, LLC, the single-member company behind Well Kept.
Her habit of keeping information in order was built backstage. For seven years she worked in technical theatre in North Carolina and New York, as a production stage manager, technical director, master electrician, and lighting designer. A live show runs on data that has to be right before the curtain goes up: cue lists programmed on ETC consoles and in QLab, lighting plots and CAD drawings in AutoCAD, Vectorworks, and SketchUp, scripts and blocking notes kept current through every rehearsal, and the operating manuals and maintenance paperwork for each venue's equipment. At Carolina Performing Arts, she managed backstage operations for touring and commissioned music, dance, and theatre, including Alvin Ailey American Dance Theater, Jazz at Lincoln Center, and Silk Road Ensemble.
From there she moved into agency sales and operations. Between 2016 and 2023 she worked her way from project manager to Group Director of Business Development at clarkmcdowall in New York, with a stint as a program strategist for IBM at George P. Johnson along the way. Clients of note included PepsiCo Global, Harman International/Automotive, NBA Basketball Team—Oklahoma City Thunder, Ito En, Colgate-Palmolive, Comcast, and Mars. She ran pursuit for 80 to 100 proposals a year, led the teams delivering branding, strategy, and innovation work, and managed large datasets, working out how to make them useful for her team and her clients. She cut her teeth implementing new software platforms and migrating people and their data from one system to the next, which is how she got fluent in the programs she now maintains for clients through Well Kept.
Mary's approach is consultative. She listens closely, learns what matters most to each client's business or life, and sets priorities around that. Then she pairs that judgment with AI speed to create a result that works with your digital systems and makes intuitive sense to the people who need to use them. The goal is lasting data stewardship: records and files that stay trustworthy long after the first cleanup.
Experience and education
Experience
- 2026FounderWell Kept, Asheville, NC
- 2025Partner40 Hearts, Asheville, NC
- 2023CreatorHigher Dimension, Asheville, NC
- 2021Strategy ConsultantMary Greene Consulting, Asheville, NC
- 2020Associate Director to Group Director, Business Developmentclarkmcdowall, New York, NY
- 2019Program StrategistGeorge P. Johnson Experience Marketing, New York, NY
- 2016Project Manager to Experiential Producerclarkmcdowall, New York, NY
- 2014Stagecraft Technical DirectorTheatre Industry Freelance, New York, NY
- 2012Production Stage ManagerCarolina Performing Arts, Chapel Hill, NC
Education
- 2016Degree: BA, Linguistics and Dramatic Art, with distinctionUniversity of North Carolina at Chapel Hill
- 2019Certificate: Campaign and Experiential MarketingNYU School of Professional Studies
- 2021Certificate: UX Research and DesignUniversity of Michigan
- 2023Certificate: Circular Economy and Sustainability StrategiesCambridge Judge Business School
- 2023Certificate: Applied Generative AI for Digital TransformationMIT Professional Education
- 2023Certificate: Life Cycle Assessment: Quantifying Environmental ImpactsMIT Professional Education
The tools we run on
For now, the business is just Mary, but with a ton of support from a great tech stack. (and data library!) It felt only right to shout out the tools that keep Well Kept running.
Claude
AI assistant for analysis, cleanup scripts, and first drafts
Google Drive
Shared files and client handoffs
Purelymail
Business email
Calendly
Booking walkthroughs
HubSpot
Our own CRM
SignWell
NDAs and agreements, signed online
Google Meet
Walkthroughs and screen shares
Zoho Books
Quotes, invoices, and bookkeeping
Earth Class Mail
Our mail service for travel flexibility
Google Calendar
Scheduling, deadlines, and the holidays we close for
OpenRefine
Free, open-source tool for cleaning and reshaping large datasets
Business hours
9am to 5pm Eastern Time
Mailing address
Mary Greene228 Park Ave S #82786
New York, NY 10003
United States of America
Please don't send packages to the New York address. An Asheville shipping address is available on request.
Holidays we close for
Get in touch
Say hello, or tell Mary what you are working on.